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Marketing for Writers Who Hate Marketing

Why Writers and Artists Have Such a Hard Time Selling Things

Writers and artists are notorious for being horrible salesmen, and many of them take a certain sort of secret pride in this fact. Even though it’s uncomfortable, being a “starving artist” can feel noble to creative types, and it also seems to prevent against the evil of “selling out,” something else which many writers and artists fear.

On the other hand, I’ve worked with hundreds of clients who come to me and say, “I’m so passionate about my creative work. Why can’t I make any money from it? What am I doing wrong?”

The problem is the emotional baggage that most writers and artists have around the selling process. We do tend to see the act of selling as something negative. However, the selling process itself is neutral. It’s the energy we bring to the selling process that determines whether it becomes positive or negative. Continue Reading

5 Best Book Marketing Tips for Indie Authors

Marketing is something that can be challenging for every author. There are so many different options, and so many different opinions on what you “should” be doing for success, that it can get quite confusing. Fortunately, the secret to great marketing is not to master everything, but rather to focus strongly on a few key things.

Below is my list of the 5 best things to focus on for book marketing if you are an indie author: Continue Reading

3 Big Things Writers Overlook When Building Their Social Media Platform

We’ve all heard the advice that building your social media platform as a writer is super important, and we all know that we’re supposed to have a strong presence on social media if we ever want to catch the eye of new readers. This holds true whether we’ve decided on independent publishing, traditional publishing, or we’re still researching publishing options. The moment you start looking around online at what you’re supposed to be doing as a writer who is serious about launching their books into the world, pretty much the first thing you see is: Start building your social media platform now.

This is good advice, but it also falls short of what most writers need. Outside of cultivating a “strong” presence on social media, what else do writers need to consider when building that presence? Here are 3 things that I’d wish I had known when I was just starting out, and that I also believe most writers overlook when building their social media platform. Continue Reading

The Only 3 Marketing Tips You’ll Ever Need as a Writer

The biggest weak spot for most writers is marketing. Some writers hate all marketing activities, as they feel it’s just precious time taken away from their writing practice, and others are open to marketing but feel overwhelmed by all the advice on different marketing strategies to be found these days.

However, whether you’re a seasoned author or a total newbie who’s in the very beginning stages of building your writer platform, there are three things you can start doing right now that should be the cornerstones of your marketing method as a writer. Continue Reading

3 Things You Should Know Before You Publish Your Book

I’ve published 5 books (3 nonfiction and 2 fiction) and there’s so much I wish I would have known before publishing, that I now know through the long, hard road of experience. Whether you’re going the traditional publishing route, or you’re choosing to self-publish, there’s definitely a learning curve to becoming a new published author. My hope is that I can save you the headache of figuring it all out on your own so that the whole process goes a bit easier for you. Continue Reading