Marketing is something that can be challenging for every author. There are so many different options, and so many different opinions on what you “should” be doing for success, that it can get quite confusing. Fortunately, the secret to great marketing is not to master everything, but rather to focus strongly on a few key things.
Below is my list of the 5 best things to focus on for book marketing if you are an indie author:
We’ve all heard the advice that building your social media platform as a writer is super important, and we all know that we’re supposed to have a strong presence on social media if we ever want to catch the eye of new readers. This holds true whether we’ve decided on independent publishing, traditional publishing, or we’re still researching publishing options. The moment you start looking around online at what you’re supposed to be doing as a writer who is serious about launching their books into the world, pretty much the first thing you see is: Start building your social media platform now.
This is good advice, but it also falls short of what most writers need. Outside of cultivating a “strong” presence on social media, what else do writers need to consider when building that presence? Here are 3 things that I’d wish I had known when I was just starting out, and that I also believe most writers overlook when building their social media platform.
The biggest weak spot for most writers is marketing. Some writers hate all marketing activities, as they feel it’s just precious time taken away from their writing practice, and others are open to marketing but feel overwhelmed by all the advice on different marketing strategies to be found these days.
However, whether you’re a seasoned author or a total newbie who’s in the very beginning stages of building your writer platform, there are three things you can start doing right now that should be the cornerstones of your marketing method as a writer.
I’ve published 5 books (3 nonfiction and 2 fiction) and there’s so much I wish I would have known before publishing, that I now know through the long, hard road of experience. Whether you’re going the traditional publishing route, or you’re choosing to self-publish, there’s definitely a learning curve to becoming a new published author. My hope is that I can save you the headache of figuring it all out on your own so that the whole process goes a bit easier for you.
Today’s guest post comes from Ritu Kaushal, the author of the memoir The Empath’s Journey, which TEDx speaker Andy Mort calls “a fascinating insight into the life of a highly sensitive person and emotional empath.” Ritu was recently awarded the silver medal at the prestigious REX awards, instituted by the United Nations & iCONGO in India, and given to people creating social impact through their work. Ritu writes about highly sensitive creatives on her blog Walking Through Transitions. Her work has been featured on Sensitive Evolution, Tiny Buddha, and Elephant Journal, amongst others.
Last year, my book The Empath’s Journey was released. As someone who has had significant creative wounds, the process of birthing the book was full of labor pains. Because it’s a memoir about being highly sensitive, the writing process felt full of landmines, some of which I successfully avoided and some of which I walked right into.
To say the least, it was a difficult birth.