The biggest weak spot for most writers is marketing. Some writers hate all marketing activities, as they feel it’s just precious time taken away from their writing practice, and others are open to marketing but feel overwhelmed by all the advice on different marketing strategies to be found these days.
However, whether you’re a seasoned author or a total newbie who’s in the very beginning stages of building your writer platform, there are three things you can start doing right now that should be the cornerstones of your marketing method as a writer.
I’ve published 5 books (3 nonfiction and 2 fiction) and there’s so much I wish I would have known before publishing, that I now know through the long, hard road of experience. Whether you’re going the traditional publishing route, or you’re choosing to self-publish, there’s definitely a learning curve to becoming a new published author. My hope is that I can save you the headache of figuring it all out on your own so that the whole process goes a bit easier for you.
Today’s guest post comes from Ritu Kaushal, the author of the memoir The Empath’s Journey, which TEDx speaker Andy Mort calls “a fascinating insight into the life of a highly sensitive person and emotional empath.” Ritu was recently awarded the silver medal at the prestigious REX awards, instituted by the United Nations & iCONGO in India, and given to people creating social impact through their work. Ritu writes about highly sensitive creatives on her blog Walking Through Transitions. Her work has been featured on Sensitive Evolution, Tiny Buddha, and Elephant Journal, amongst others.
Last year, my book The Empath’s Journey was released. As someone who has had significant creative wounds, the process of birthing the book was full of labor pains. Because it’s a memoir about being highly sensitive, the writing process felt full of landmines, some of which I successfully avoided and some of which I walked right into.
To say the least, it was a difficult birth.
By and large, the biggest problem I run into with struggling authors is the challenge they have around marketing themselves. I hear a lot of different reasons for this: “I’m too introverted.” “I hate anything that has to do with sales.” “I don’t want to be fake or phony,” etc. I get those reasons, because way back in the day when I felt like I had an allergic reaction to anything that had to do with marketing, I told other writers I hated marketing because of those very same reasons.
But, here’s the thing. That really wasn’t the whole story.
I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book of the moment. My main drug of choice to support the frenzy is the internet. Because no matter what question I might have, the online world seems to have the answers.
Well, this is true. Sometimes. But at other times—a lot of other times—my overthinking is only made worse by reading around on what I “should” be doing to market my book.