Although most writers are well aware that they struggle with a fear of failure, many writers don’t realize that they also harbor a fear of success. For a lot of writers, the thought of being a successful writer carries with it the assumption that they will have to promote themselves and their work in ways that make them uncomfortable.
This is understandable, because marketing can be scary. When you put yourself—or your work—out there in the world, you may experience rejection or negative comments, or you may just feel more exposed than you ever have before. This is why the thought of marketing makes most writers cringe.