When I first started learning how to market a book I was resistant, to say the least. I have always shied away from marketing and sales, in any form, my whole life. I’m an introvert, and a Highly Sensitive Person. I’m also kind of a hippie, and definitely an INFJ personality type. While most of my friends in college were taking business courses and trying to land juicy internships, I was writing poetry and grappling with existential dread.