Studies have proven again and again that humans make purchasing decisions based on emotional factors. This probably happens most frequently in the glittering online jungle known as Amazon.com. I read recently that Amazon is the only search engine people use with the mouse in one hand, and a credit card in the other. For me, a regular Amazon customer, I don’t even need my credit card. The site has my payment information recorded and it’s as simple as one click to send a new book to my Kindle.
If you’re a writer, and a reader, I know this is true for you too.
Emotional decision making + split-second purchasing power =