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social media marketing for authors

Most Introvert Writers Are Doing Social Media All Wrong. Here’s the One Big Thing They’re Missing.

I was on the phone with a client yesterday while we talked about her marketing strategy for her new book. She told me she was on Instagram and posted there regularly, but she found it draining and was also having a bit of anxiety about how present and available she was able to be on the platform. Readers had reached out to her with positive feedback about her book, which was great, but she was feeling the pressure to have conversations with all of them. As an introvert, this was quickly becoming exhausting.

Luckily, I’ve seen this very same problem countless times before with introvert writers on social media. The solution is one quick pivot in mindset about how to approach social media as an introvert author, and that one quick pivot changes everything. Continue Reading