I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book of the moment. My main drug of choice to support the frenzy is the internet. Because no matter what question I might have, the online world seems to have the answers.
Well, this is true. Sometimes. But at other times—a lot of other times—my overthinking is only made worse by reading around on what I “should” be doing to market my book.
Social media is all about being heard!
Or is it?
We tweet, we post, we comment, we update, we check in…and at the end of the day we still don’t see any significant increase in our followers, or in our book sales. What is going on? Do we just not get this whole social media thing? Are we not doing it right? We know it’s all about connecting and sharing, but we’re connecting with the whole internet universe, and we’re sharing all our stuff all the time. And we’re still asking…where are our readers?