Every year, hundreds of new books on productivity are published on Amazon. Out of all these books, a significant slice is dedicated to productivity for writers. Many of the titles promise to teach us how to write faster, how to schedule our time more efficiently, or how to publish our books more rapidly. But no matter what they promise, they all contain a common theme: The way you are working now is not good enough. You are too slow, and if you are too slow as a writer, you will get left behind.
I shudder when I see these kinds of books, and my heart breaks a little more each time I work with a new client who tells me that they’ve been devouring this kind of material in the hopes that it will help them become a better writer. Because these types of books are intertwined with the dominant mindset of our culture that says that a person’s worth is defined by their productivity, and that there should be no low-energy periods of any creative cycle. It’s best to be always growing, growing, growing, and getting bigger and bigger, like a corporation.