Marketing is something that can be challenging for every author. There are so many different options, and so many different opinions on what you “should” be doing for success, that it can get quite confusing. Fortunately, the secret to great marketing is not to master everything, but rather to focus strongly on a few key things.
Below is my list of the 5 best things to focus on for book marketing if you are an indie author:
The biggest weak spot for most writers is marketing. Some writers hate all marketing activities, as they feel it’s just precious time taken away from their writing practice, and others are open to marketing but feel overwhelmed by all the advice on different marketing strategies to be found these days.
However, whether you’re a seasoned author or a total newbie who’s in the very beginning stages of building your writer platform, there are three things you can start doing right now that should be the cornerstones of your marketing method as a writer.
I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book of the moment. My main drug of choice to support the frenzy is the internet. Because no matter what question I might have, the online world seems to have the answers.
Well, this is true. Sometimes. But at other times—a lot of other times—my overthinking is only made worse by reading around on what I “should” be doing to market my book.