By and large, the biggest problem I run into with struggling authors is the challenge they have around marketing themselves. I hear a lot of different reasons for this: “I’m too introverted.” “I hate anything that has to do with sales.” “I don’t want to be fake or phony,” etc. I get those reasons, because way back in the day when I felt like I had an allergic reaction to anything that had to do with marketing, I told other writers I hated marketing because of those very same reasons.