Writers and artists are notorious for being horrible salesmen, and many of them take a certain sort of secret pride in this fact. Even though it’s uncomfortable, being a “starving artist” can feel noble to creative types, and it also seems to prevent against the evil of “selling out,” something else which many writers and artists fear.
On the other hand, I’ve worked with hundreds of clients who come to me and say, “I’m so passionate about my creative work. Why can’t I make any money from it? What am I doing wrong?”
The problem is the emotional baggage that most writers and artists have around the selling process. We do tend to see the act of selling as something negative. However, the selling process itself is neutral. It’s the energy we bring to the selling process that determines whether it becomes positive or negative.
“So, what do you do?” is a common question in society that makes most creative people cringe. Whether you’re socializing at a dinner party with friends or you’re meeting your significant other’s parents for the first time, the “what do you do?” question is one that we’ve all come to know and expect, and that fills us with dread every time.
For most people, answering this question is easy. They give the person their job title and maybe the company they work at and then the conversation moves on. But for creative people, it’s very likely that their official job title does not match what they are most passionate about in life, and their job title is not the work they truly identify with on a deeper level. So, the job title they have at the moment feels irrelevant, and mostly impersonal. It doesn’t say anything about who they really are.