Creativity is a concept that seems to be discussed endlessly these days. There are websites and articles and books and all sorts of exercises on “how to be more creative,” “how to reconnect with your creativity,” and “why creativity is so important.” A lot of these resources offer helpful tips, but many also miss the mark entirely.
The thing about being highly creative is that it’s not all about thinking. This is hard for us to grasp, because as a society, we’re all programmed with the belief that pretty much everything comes down to how we can think harder, think smarter, or think faster. So, when you pick up a popular book on creativity or your manager at work tells you she wants you to be more creative, chances are that you’re being pushed to “think outside the box,” or, “think bigger,” or, in the words of Apple, “think different.”
Think, think, think.
