Why doesn’t my book look like the other popular books in my genre?
I get this question, in various forms, from my clients all the time.
Sometimes it’s an issue of genre-blending. For instance, up until a few years ago most of the sci-fi/western writers out there felt like freaks, because this was a very small genre with a select audience and there was not yet a level of cultural acceptance that came with it. If you were writing sci-fi/western stories in the year 2003 you might have just given up altogether when you got back rejection after rejection from agents who didn’t really understand what you were writing or how it might sell.