Usually when we think about “book marketing” we think of glitzy ad campaigns or nuking everyone on social media with relentless messages to “buy my book!” This is a huge turn-off for most writers. We’ve spent months, possibly years, working on a story that is so personally meaningful to us that it’s even hard to describe it succinctly to other people without getting tangled up in words and emotion.
And now we’re supposed to push it onto total strangers using a catchy (or cheesy) hook?