All Posts By

Lauren Sapala

Marketing a Book Doesn’t Have to Feel Icky, Really. Here’s How.

When I first started learning how to market a book I was resistant, to say the least. I have always shied away from marketing and sales, in any form, my whole life. I’m an introvert, and a Highly Sensitive Person. I’m also kind of a hippie, and definitely an INFJ personality type. While most of my friends in college were taking business courses and trying to land juicy internships, I was writing poetry and grappling with existential dread.

I thought that I would never  be able to learn how to sell anything. Continue Reading

My New Book Released Today!

Firefly Magic: Heart Powered Marketing for Highly Sensitive Writers is for any HSP, INFJ, INFP, introvert writer who knows they need to learn more about book marketing but also feels huge resistance to it. If you’re a Highly Sensitive Writer who “hates marketing” or feels you don’t naturally have what it takes to get good at it, Firefly Magic can help.

I dive deep into dissolving outdated belief systems, fear of rejection, and even issues around money and abundance. Whether you’re already published or just starting to think about building a career as a writer, Firefly Magic is made for you.

Firefly Magic is available in paperback and ebook.

The Hard Truth about Writing: Sometimes You Seriously Just Want to Give Up

I can’t tell you how many times I have wanted to give up on writing.

This is not something people usually expect to hear. My circle of friends and colleagues know that writing is something I am deeply passionate about; it’s the thing I sacrifice my free time and extra sleep for, and the thing I seemingly never stop pursuing.

But what they don’t know is how many times I have really, seriously, TRULY thought about throwing in the towel. Continue Reading

You Do Not Write the Story. The Story Writes You.

Why is learning how to write so hard?

If you want to be a writer, there are countless MFA programs, online courses, and more advice than one person could ever read on the internet. There are a bajillion writing guides on Amazon. And if you jump around on social media for even two minutes to see what writers are up to, you will quickly find more how-to guides, tips, tricks, hacks, and everything else an aspiring writer could ever want or need.

So, with all this information available, why is learning how to write still so hard? Continue Reading

Those Who Make It as Writers Tend to Have One Big Thing in Common: Patience

There are a lot of tips and advice out there on what makes for a great writer. I’ve written on this topic many times before, myself. It takes persistence and determination, say the experts. Writers have to be brave, says Charles Bukowski. You have to be clear on your goals, ready to receive hard feedback, and have an organized daily schedule, says the internet.

However, I’ve actually met and befriended hundreds of real life writers and I can say with a good degree of certainty that not all of us are all of these things. Or, we’re only some of these things some of the time. The rest of the time we’re disorganized, self-doubting, afraid, and not at all ready to hear harsh criticism of our work. Continue Reading